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Laundry Care in South Africa

Published OnMar, 2015
Pages37
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FormatPDF
Cement: 2014 Market Review and Forecast
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Laundry care remained a category characterised by fierce price competition and widespread price discounting among manufacturers and retailers during 2014 as the category’s leading players increased volumes sales by reducing prices in order to support demand among South Africa’s cash-strapped consumers. Faced with financial constraints, many South African consumers have become much less brand loyal in recent years, increasingly purchasing brands which they perceive offer them acceptable quality...

Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Bliss Chemicals (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Bliss Chemicals (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bliss Chemicals (Pty) Ltd: Competitive Position 2014
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Operational Indicators
Company Background
Private Label
Summary 5 Pick 'n' Pay Retailers (Pty) Ltd: Private Label Portfolio
Internet Strategy
Summary 6 Pick 'n' Pay Retailers (Pty) Ltd: Share of Sales Generated by Internet Retailing
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser South Africa (Pty) Ltd]: Key Facts
Company Background
Production
Summary 8 Reckitt Benckiser South Africa (Pty) Ltd: Production Statistics 2014
Competitive Positioning
Summary 9 Reckitt Benckiser South Africa (Pty) Ltd : Competitive Position 2014
Tiger Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 10 Tiger Brands Ltd: Key Facts
Summary 11 Tiger Brands Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Tiger Brands Ltd: Competitive Position 2014
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 13 Unilever South Africa (Pty) Ltd: Key Facts
Company Background
Production
Summary 14 Unilever South Africa (Pty) Ltd: Production Statistics 2014
Competitive Positioning
Summary 15 Unilever South Africa (Pty) Ltd : Competitive Position 2014
Executive Summary
Constrained Consumer Spending Impact Consumer Spending Patterns
Rising Popularity of Increasing Range of Private Label Products
Highly Competitive Retailing Industry Influences Sales of Home Care
Supermarkets Remains the Most Popular Retail Distribution Channel for Home Care
Steady Growth Expected To Continue Building in Home Care Over the Forecast Period
Key Trends and Developments
Consumer Spending Remains Under Pressure
South African Consumers Increasingly Open To Private Label Products As They Become Less Brand Loyal in General
Intense Competition Between Major Players Remains A Hallmark of the Competitive Landscape in Home Care As South Africans Look for Value
Market Indicators
Table 17 Households 2009-2014
Market Data
Table 18 Sales of Home Care by Category: Value 2009-2014
Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Home Care: % Value 2010-2014
Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
Table 22 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 23 Distribution of Home Care by Format: % Value 2009-2014
Table 24 Distribution of Home Care by Format and Category: % Value 2014
Table 25 Forecast Sales of Home Care by Category: Value 2014-2019
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 16 Research Sources

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