FirstRand Bank is expected to continue to focus on offerings which appeal to both existing and previously underserved markets. Like other players, franchise penetration into selected African markets is likely to occur over the forecast period. The bank is also likely to continue to focus on driving customers to increase transactional volumes on electronic platforms.
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Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 FirstRand Bank Ltd: Competitive Position 2013
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