The company strives to succeed as a chain by maximising on its ability to buy production inputs in bulk. Such a concept helps the Specsavers brand to remain competitive in terms of price while at the same time maintaining the standards that consumers associate the brand with. The company also offers franchise opportunities to South Africans as a growth strategy in relation to nationwide coverage.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 Specsavers (Pty) Ltd: Key Facts
Summary 2 Specsavers (Pty) Ltd: Competitive Position 2013
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