Some of the key trends noted across countries include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price per litre as consumers opt for more convenient ready to drink alternatives; beer currently experiencing moderate growth across markets aided by more marketing investment and a general improvement in consumer mood.
Hot tea has a high market penetration across much of the world but the health trend is seeing increasing consumer interest in herbal and fruit teas in countries such as the United Kingdom
Spirits are expected to remain growing at a steady pace in countries such as the United States of America as more consumers have higher incomes to purchase higher quality beverages and they are popular for use in cocktails
Younger consumers are moving away from traditional dairy drinks in West Europe towards either flavoured milk or JNSD as many are skipping breakfast or having it on-the-go
Carbonates are losing market share as more people move towards healthier, iced/rtd tea drinks and packaged water, this is being seen in Brazil, low calorie carbonates however are expected to rise as more people join the health trend
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