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Baby Food South Africa 2014

Published OnMar, 2014
Pages108
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FormatPDF
Cement: 2014 Market Review and Forecast
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Summary

“Baby Food South Africa 2014” is a new report by ERC that analyzes the Baby Food industry demand prospects in South Africa, key segments, features & developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in South Africa along with the foreign trade involving the Baby Food industry.

Key Findings

• Demand for Baby Food in South Africa is registered growth of 77.9% in value terms over the period from 2007 to 2013
• Baby Milks is the biggest product sector in the Baby Food industry of South Africa with US$267.6 Million in 2013
• Breastfeeding rates have been declining over the years in South Africa as a result of busy lifestyle of females

Synopsis

• “Baby Food South Africa 2014” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in South Africa.
• This report is the result of ERC’s extensive market research covering Baby Food in South Africa. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in South Africa.
• This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into South Africa’s Baby Food industry.
• This report provides detailed data for the various companies operating in the Baby Food industry in South Africa along with their key focus product sectors.
• Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• This report also provides an overview of Food Retailing in South Africa, with a mention of the major Food retailers in the country, along with the Baby Food distribution in South Africa.
• This report also provides future projections of the Baby Food industry in South Africa considering various trends which are likely to affect the industry.

Reasons To Buy

• Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

• As consumers’ product demands evolve, the dynamics between different Baby Food types also change – favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

• The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

• The report provides the latest data on market dynamics in the Baby Food industry in South African market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table of Contents

Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2012 & 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 & Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth & Population Trends, 2003-2013
Live Births by Province, 2005-2012
Estimated Total Fertility Rates, 2003-2009
Current Birth Registrations by Age of Mother, 2008-2012
Breastfeeding
Breastfeeding Status by Age, 2003
Breastfeeding Rates, 1998 & 2003
Duration of Breastfeeding, 2003
Legislation
Sale and Promotion:
Labelling and packaging:
Maternity Legislation
Female Employment
Female Employment Trends, 2008-2013
Employment Situation by Gender, 2007
Employment Situation by Population Group, 2013
Female Employment by Ethnic Group & Sector, 2007
The Consumer
Living Standard Measures, 2006-2012
LSM Profiles
Annual Average Household Expenditure on Food byPopulation Group, 2009
Social Trends
Marriage & Divorce Trends, 2007-2011
Marriage & Divorce Rates by Province
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers & Brands
Baby Food: Manufacturer Representation by Sector, Value, 2013
Baby Food: Manufacturer Share Trends, Value, 2007-2013
Baby Milks
Key Features & Developments
Market Segmentation
Baby Milks: Segmentation by Value, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2007-2013
Prices
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers & Brands
Baby Milks: Manufacturer Shares (Value), 2007-2013
Baby Milks: Manufacturer Shares by Segment (Value), 2011
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features & Developments
Market Segmentation
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, 2007-2013
Wet Baby Meals
Key Features & Developments
Market Segmentation
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Wet Baby Meals: Manufacturer Shares, 2007-2013
Baby Drinks/Juices
Key Features & Developments
Market Segmentation
Per Capita Trends
Baby Drinks/Juices: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Drinks/Juices: Manufacturer Shares, 2007-201
Distribution
Retailing & Distribution
Food Retailing
Grocery Market Shares, 2007-2013
Leading South African Food Retailers, 2007-2013
Baby Food Retailing
Baby Food: Sales by Store Type, 2007-2013
Baby Food: Sales by Sector & Store Type, 2013
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Nestlé (South Africa) (Pty) Ltd
Nestlé: Market Shares, Value, 2013
Tiger Brands Ltd
Tiger Brands: Market Shares, Value, 2013
Tiger Brands: Financial Highlights, 2007-2013
Aspen Nutritionals Pty Ltd
Aspen: Market Shares, Value, 2013
Aspen: Financial Highlights, 2007-2013
Abbott South Africa Pty Ltd
Abbott: Market Shares, Value, 2013
Other Manufacturers
Allganix Foods (Pty) Ltd
Bokomo Foods
Boland Pulp
Production & Foreign Trade
Production
Imports
Baby Milks & Cereals: Import Trends, 2006-2012
Baby Milks & Cereals: Imports by Country of Origin, Value, 2010-2012
Exports
Baby Milks & Cereals: Export Trends, 2006-2012
Baby Milks & Cereals: Exports by Country of Destination, Value, 2010-2012
Future Projections
Live Birth Trends
Birth & Population Projections, 2007-2019
Market Size
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic & Demographic Background
Political & Economic Summary
Economic Background
Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Trends, 2007-2019
Mid-Year Population Estimates by Population Group & Age, 2013
Breakdown of Population by Region, 2007-2013
Appendix: Retail Prices
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Baby Teas
Drinks/Juices
Rusks & Snacks
Baby Food in South Africa
SummaryAlthough many consumers have been hard pressed over the last two years or so, as levels of consumer debt have mounted, the market for baby food has so far been fairly resilient, as purchases are predominantly still made by the upper income groups, who have suffered less than others from the difficult economic situation. Research published by
Baby Food Packaging in South Africa
There was growing polarisation in pack sizes in baby food at the end of the review period, with this linked to price-sensitivity as a result of the rising cost of living in South Africa. Larger packs performed well in many areas thanks to offering lower unit prices. Within milk formula, 500g packs notably gained share from 400g packs, with retail v
Baby Food in South Africa
SummaryBaby Food in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the mar

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