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Writing Instruments in South Africa

Published OnOct, 2016
Pages19
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FormatPDF
Cement: 2014 Market Review and Forecast
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Writing instruments continues to be heavily influenced by discounting practices offered by retailers during the back-to-school season. The demand for products, such as markers, highlighters and pencils, tends to be stable during the year but surges around back-to-school periods when parents invest heavily in school materials, including stationery, school bags and uniforms.

Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WRITING INSTRUMENTS IN SOUTH AFRICA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Pilot Pen SA (pty) Ltd in Personal Accessories (south Africa)
Strategic Direction
Key Facts
Summary 1 Pilot Pen SA (Pty) Ltd: Key Facts
Summary 2 Summary Pilot Pen SA (Pty) Ltd: Operational Indicators
Competitive Positioning
Summary 3 Pilot Pen SA (Pty) Ltd: Competitive Position 2015
Executive Summary
Economic Crisis Constrains Consumer Spending
Wider Consumer Access To Global Fashion Trends Influences Personal Accessories
Highly Fragmented Market and Lack of Specialisation in Personal Accessories
Consumers Favour Specialist Retailers
Ongoing Economic Constraints Will Continue To Hamper Market Growth
Key Trends and Developments
Local Brands Are Dwarfed by Their International Counterparts
Leisure and Personal Goods Specialists Retain Their Dominance
Brands Spanning Multiple Product Categories Gain A Competitive Advantage
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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