Meerlust falls in the league of South Africa’s premium brands and its target market is the upper quarter of the income groups who are generally knowledgeable about wines and better placed to spend more on a bottle.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Luxury Goods market;
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Strategic Direction
Key Facts
Summary 1 Meerlust Wine Estate: Key Facts
Company Background
Summary 2 Meerlust Wine Estate: Luxury Brands by Category 2012
Internet Strategy
GG Cigars CC (The Cigar Club) is expected to benefit from growing demand for luxury cigars in South Africa during the forecast period, with the company thus likely to widen distribution for the brand. The company is expected to increase its supply to South Africa during the forecast period and may well benefit from a widening range of retailers
GMT Africa is expected to benefit from growing consumer demand for luxury goods during the forecast period. In response to this growing demand, the company is expected to make vigorous efforts to grow sales. Store openings could increase consumers'' awareness of the Gucci brand and would be likely to strengthen its position. The company is thus
Picot and Moss is expected to make vigorous efforts to grow sales and maintain or increase its share during the forecast period. There are strong prospects for growing consumer demand for luxury goods in South Africa but there is a need to raise awareness and increase the accessibility of luxury mobile phones and timepieces. This may result in t
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