Defy Appliances is anticipated to sustain its positon as the largest manufacturer and distributor of white goods in South Africa; this will be achieved mainly through new product development and product portfolio expansion over the forecast period, targeting both higher and lower income groups.
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Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 Defy Appliances (Pty) Ltd: Key Facts
Summary 2 Defy Appliances (Pty) Ltd: Competitive Position 2014
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