Household expenditure has increased, though consumer confidence levels and unemployment figures remain a cause for concern. At the same time, consumers are finally beginning to embrace e-commerce and mobile payments. Demographic trends are dominated by two key factors: a declining birth rate and a reduction in mortality rates, as a result of improvements in health care.
Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER LIFESTYLES IN SOUTH AFRICA
LIST OF CONTENTS AND TABLES
Lifestyles in South Africa
Chart 1 Lifestyles in South Africa
Top Five Consumer Trends
Consumer Confidence at 14-year Low
Mobile Payment Methods- A Game Changer
Slow Growth in Ecommerce; South African Consumers Lag Behind
Obesity - South Africa's Emerging Health Crisis
Male Grooming Is Booming
Babies and Infants
Chart 2 Babies and Infants in Focus 2000-2020
Chart 3 Chart3 Kids in Focus 2000-2020
Chart 4 Tweens in Focus 2000-2020
Chart 5 Teens in Focus 2000-2020
Chart 6 Young Adults in Focus 2000-2020
Chart 7 Middle Youth in Focus 2000-2020
Chart 8 Mid-Lifers in Focus 2000-2020
Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Chart 10 Home Ownership 2000-2020
Chart 11 Household Profiles 2000-2020
Chart 12 Household Running Costs 2000-2020
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Chart 13 Borrowing and Saving 2000-2019
Eating and Drinking
Chart 14 Food Expenditure Profile 2000-2020
Chart 15 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Male Grooming and Fashion Trends
Chart 16 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Well-being
Chart 17 Health of the Nation 2000-2020
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
Chart 18 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Public Holidays, Celebrations and Gift-giving
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Chart 20 Getting Around on Private Transport 2000-2020
Chart 21 Getting Around on Public Transport 2000-2020
Consumer Appliances in South Africa
The country is continuing to face economic and socioeconomic challenges, with structural challenges impeding economic growth. Exchange rate volatility, inflationary pressures and poor export performance are all adding further strain, with mass households facing increasing financial burdens. Household debt to income ratios remain high and consumers
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