In February and March 2014, we surveyed 1,000 consumers in South Africa about
their personal care and baby care product usage, their level of spend, and
purchasing behavior across a number of categories. Additionally, the survey
questioned consumers about their top beauty and grooming concerns. The data is
presented in Excel format with the full question list, and response data by
gender and age.
Features and benefits
- Use our data to conduct your own analysis of the personal care and baby
care sectors in South Africa
- Understand what consumers’ personal care and baby care purchasing habits are
in South Africa according to age and gender
- Gain insight into consumer engagement across the personal care and baby care
Full list of questions asked about the personal care and baby care sectors
in the Year of 2014 Consumer Survey
Data provided in easy-to-use tables in Excel
Data provided by national average, gender, and age group
Your key questions answered
- What are consumers’ key beauty and grooming concerns?
- How often do consumers use personal care and baby care products and how
engaged are they in the category?
- What are consumers’ personal care and baby care spending priorities?
Personal Care Appliances in South Africa
Image-conscious South Africans continue to demand salon-quality and professional personal care appliances for grooming purposes. South Africa’s large youth demographic remains particularly influenced by the latest grooming trends and turns to social media to inform them of the latest trends. Demand for personal care appliances thus continues to ben
Amka Products (Pty) Ltd in Beauty and Personal Care (South Africa)
Amka is expected to continue to focus on offering affordable and good quality products. Within beauty and personal care, it is likely to offer a widening range of products that not only fulfil their main function but are also enriched with appealing natural ingredients designed to nourish and moisturise skin or hair. The company is also set to turn
Beauty and Personal Care in South Africa
2015 saw slightly stronger current value growth in comparison to the review period CAGR, despite rising economic uncertainty in the year. This was thanks chiefly to a strong grooming trend in the country, with consumers increasingly focused on looking attractive and smelling pleasant. This trend is boosting sales in many areas, such as colour cosme
Beauty and Personal Care Packaging in South Africa
South African consumers continue to seek value for money due to the increased pressure on their household budgets and a declining disposable income levels. Beauty and personal care manufacturers are responding by offering their products in larger and more economical pack sizes. For example, Lux Body Wash now comes in 200ml, 400ml and 750ml pack siz
Edcon Holdings Ltd in Beauty and Personal Care (South Africa)
Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men''s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care. Data coverage:
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