»    »  2014 Consumer Survey Data South Africa - Household Care & Pet Care

2014 Consumer Survey Data South Africa - Household Care & Pet Care

Published OnMay, 2014
Pages6
License 
FormatPDF
Cement: 2014 Market Review and Forecast
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Introduction
In February and March 2014, we surveyed 1,000 consumers in S Africa about their household and laundry care, and pet care product usage, level of spend, and purchasing behavior across a number of categories. Additionally, the survey questioned consumers about their top cleaning and laundry concerns. Data is presented in Excel format with the full question list, and response data by gender and age

Features and benefits
- Use our data to conduct your own analysis of the household care, laundry care, and pet care categories in South Africa
- Understand what consumers’ household care and pet care purchasing habits are in South Africa according to age and gender
- Gain insight into consumer engagement across the household care, laundry care, and pet care categories.

Highlights
Full list of questions asked about the household care, laundry care, and pet care categories in the Year of 2014 Consumer Survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group

Your key questions answered
- What are consumers key cleaning and laundry concerns?
- How often do consumers use household care and laundry care products and how engaged are they in the category?
- What is the profile of pet owners in South Africa?
- How often do consumers use pet care products and what are their spending priorities?

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Pet Food, Pet Products. Data coverage:
Martin & Martin (Pty) Ltd in Pet Care (South Africa)
Pet Food, Pet Products. Data coverage:
Pet Care in South Africa
High unemployment, reduced purchasing power of the rand and skyrocketing food and fuel prices all resulted in reducing consumer spending. This puts strong pressure on consumers’ incomes driving them to hunt bargains, while still seeking quality and the most affordable products. In line with this trend, economy and mid-priced products remain popular
The Future of the Pet Care Packaging Market in South Africa to 2018: Consumption of Primary, Outer and Closure Packaging
“The Future of the Pet Care Packaging Market in South Africa to 2018”, published by Canadean, is a data-only report providing extensive and highly detailed time series consumption data on primary and outer packaging in the retail market. The report provides in-depth quantitative data on retail Pet Care packaging, covering key segmentations such as

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