Shoprite’s expansion strategy is focused on gaining value share in a
challenging trading environment in which consumer confidence remains low. The
company’s expansion strategy includes maintaining a high pricing policy which
meets consumer expectations. During the forecast period, Shoprite is expected to
open more stores in urban and rural areas of South Africa, operating these
stores under brands in different price segments from budget to premium. The
company also intends to expand its...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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